soul of adventure
Soul of Adventure shares a lot of the same DNA as Reel Life since they run through the same creative team. Packaging, headwear, seasonal catalogs, and campaign creative all run by our team, keeping that identity consistent across retail and digital.
Boaters, fishermen, beach goers, anyone who wants their gear looking a little more stars and stripes is who Soul of Adventure is made for. It leans more Americana and masculine than Reel Life, with headwear built to hold up and priced so grabbing a few doesn't feel like a splurge.
ads - paid channels
Paid ads and social for Soul of Adventure runs on volume. Variations of ads and social content go out on a constant cadence, then get tested and adjusted based on what's actually converting.
ss26 ecomm launch
Soul of Adventure launched for SS26 as part of the same three brand rollout as Outdoor Nation and Reel Life, all living under one website. The design team sketched out the layout first, then handed it to a developer to build, and once it was live, our team took it from there together. Photographing, presenting, and merchandising the season's products was a shared responsibility, running on the same AI generated imagery as the rest of the site.
