REID MIKALSEN

BRAND systems & strategy
Apparel design
Marketing solutions

I design brands, apparel, graphics, and anything else. My professional background is in the apparel industry, but my natural background is born and raised Florida. Just a dude who likes to be outside, eat food, ride cool bikes, surf large boards, and hang out with my little dude and wife.

About

FEATURED PROJECTS

OUTDOOR NATION - TANGIBLES

Packaging systems and other hard copy items. Everything from hangtags, to bellybanded items and PDQs for the retail floorspace.

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SPARTAN RACE - PRO SERIES

A collaboration between Outdoor Nation and Spartan Race. We designed a technical Pro Series training line, and a fleece program meant for the masses.

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REEL LIFE - SS26 ECOMM LAUNCH

We created a new DTC website storefront, Amazon Ecomm Store, and everything that goes with it. Paid ads for all platforms, social posts, lifestyle/product imagery, etc

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OUTDOOR NATION - SS26 CONTENT SHOOT

Planned, directed, and modeled for the four day SS26 seasonal shoot, from a rough idea to a finished digital/print catalog.

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ZIMBA - BRAND & PACKAGING

A teeth whitening strip, we were tasked with rebuilding the packaging system, and helping to expand their brand visuals on the DTC site, as well as an Amazon storefront.

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SOUL OF ADVENTURE - PAID ADS

Ad campaigns revolving around a collection, sale, item, etc. Multi-channel execution across emails, website banners, social posts, and emails.

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BIKE DESIGNS

1982 SPECIALIZED STUMPJUMPER. For the bike nerd in me. My hobbies reflect my design style, and Im quite proud of this one.

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