gillz
technical fishing
Gillz is for the anglers who are a little more serious. Tournaments, long days offshore, the trips where bad gear can actually cost you a fish. It's built to handle sun and saltwater first, looks are a bonus. Made for people who already know what they need, but priced for anyone and everyone.
Gillz went through several rebrands during the time that I was there, mixed logos will be showcased.
lifestyle imagery & catalog
Gillz imagery relied on content created by our sponsored teams, as well as planned photoshoots. I was on set, worked on outfit looks and put together the assortment decks and then the catalogs that followed.
collections & assortments
I worked with my team on picking styles, building colorways, and putting outfits together that make sense as a collection instead of just separate pieces on a rack. Graphics, prints, trims all play a role in creating custom assortments and making them stand out from competition on the floor.
tangibles
A shared hangtag system that emphasizes the performance features built into the garment. Retail bellybands, shelf signage, and the packaging that holds each folded shirt keep that same message going once it is purchased at wholesale.
I also worked on retail floor sets and tradeshow booths too, so a buyer or a customer sees the same story whether they're standing in an aisle or walking a show floor.
